PEDAX-CEO Jan Dall Christensen

PEDAX-Sales Director Per Meincke

Jan Dall Christensen: A turbulent financial year lies behind Pedax GmbH. What made you decide to return to your old territory? What made you so sure that you could get Pedax GmbH back on the road to success?

I know the company. I know its customers, its products and its employees. I know what Pedax can do and I knew how much energy and commitment our employees would give. Pedax is very close to my heart and if I can make my contribution to taking Pedax back to the head of the game, it is only because Pedax and its employees have earned this opportunity. Hard decisions have been made which have left their scars and I am sorry that there was no other way out in this situation. Now I can see that we have survived difficult times, I am happy that I came back.

The workforce was very happy to see you back. What is special about the people in Eifel?

I truly value the honesty and directness of the people of Eifel. Here, professionalism and humour go hand-in-hand, space is always allowed for both. I have great confidence in the employees and they have never disappointed me.

Pedax is back on course today. How did this happen in such a short time?

One of the main reasons is definitely the confidence that was shown in us. Particularly our customers and suppliers have always stood by us! All of us, the entire workforce and the board of management, are truly grateful for this.
We quickly saw how PEDAX needed to structure itself. We have been able to implement this extremely rapidly thanks to the help of all our employees.

Per Meincke: You have been Sales Director at Pedax for many years and have travelled continuously throughout the world, staying close to our customers. How many hours a year do you actually spend in airplanes?

A lot! All my colleagues in the sales team see it as a top priority to be as close as possible to our customers. At the same time our customers are happy to see us in their own countries. We are not a large company but we are globally active and so we are on the move a lot of time. We not only sell our machines, we also need to ensure that our customers have confidence in the Pedax brand, in high-quality machinery and in a highly reliable production.

And where do you see the sales focus internationally in the future?

As I said, we are globally active and we want to provide expert care and support for our customers, wherever they are in the world.

Per Meincke, Jan Dall Christensen: What is the secret of Pedax?

It lies in its flexibility and in the desire to provide, or devise, an individual solution for each customer. Of course, the appreciation of mechanical engineering and of producing high-quality products is equally important.

Jan Dall Christensen, Per Meincke: What short- to medium term goals have you set yourselves and what is the company strategy for the future?

We will focus on our core business and make targeted strategic decisions in our service and development area so that in future we can provide even better products combined with an extremely high level of service. Customer service is extremely important and we are strengthening our expansion in this area.
We are also looking at our coil division and further optimising the processes there.

Pedax is pursuing strategic partnerships, amongst others with Schlatter and MBK. How do such partnerships figure in our company success and are further cooperations planned?

Strategic partnerships have always been a part of Pedax and they bring a series of benefits. These include the lively exchange of ideas, joint presence and joint development projects, to name a few. These partnerships will also be very important for the future and we will continue to build on them. Steps are already being taken in relation to new partnerships for the coming year.

Jan Dall Christensen, Per Meincke: And finally a personal question: which prominent personality would you choose as a new member of the Pedax team?

Steve Jobs - high quality, customer friendly and innovative products.

Mr Christensen and Mr Meincke:
Thank you for this fascinating conversation!

Wire is simply THE platform for the whole wire- and cable industry. With over 1300 exhibitors from around 50 countries and a good 60 % of trade visitors from abroad, this exhibition more than deserves its outstanding international reputation.
In 2012 almost 40,000 trade representatives visited this key trade fair.

However Wire is not only an important meeting place for the wire and cable industry. Those in our industry who work with steel reinforced concrete are also looking forward expectantly to Düsseldorf, where Wire traditionally takes place every two years.

Pedax. Partner at your side.
Lifelong (machine-) partner.

When you invest in a new machine or system from Pedax we are not just a supplier. We are a partner you can count on for the entire life-cycle of your machine - and that can be decades.

1. Setting up the new machine
Pedax delivers a new machine: the machine is assembled, set up and commissioned by Pedax. We train your personnel, your operators and your maintenance team. We help you get the best commercial use out of your machine and answer your questions.

2. Service contract and maintenance
Pedax recommends service contracts, even during the warranty period, to ensure that your valuable machine works safely, is serviced professionally and is well looked after from the start. Many customers already rely on the benefits offered by a PEDAX service contract.

3. Productivity optimisation
Our machines are highly robust and long-lived. With a retrofit, Pedax will also bring your old machine back up to date, for instance with new control technology. This improves its economy as well.

4. Expansion and modernisation
We work with you to look at the planning and develop a solution to enable you to use existing resources effectively. All in all, this is a complete package and a partnership you can rely on.
Do you agree?